Based on Git & Markdown
Git offers limitless workflow flexibility. Markdown offers a highly-refined content syntax. Together, they give us happy merges and clean version history.
Traditional CMSes enforce a linear workflow — something that's truly absurd in today's collaborative editing and multi-channel publishing world.
Why should it matter what tools are used to create or edit content? We're creating precise Markdown <-> Word, Markdown <-> InDesign, and Markdown <-> HTML conversion tools (yes, both directions).
This will enable easy transitions, support legacy content imports, and permit hybrid workflows (some contributors can use Word while others using Markdown directly). We anticipate building a drag-and-drop web interface to make hybrid situations easier.
WYSIWYG is an anti-pattern
As we publish to an ever-growing number of medias and devices, we discover the impossibility of making everything look the same everwhere. We also discover it's a terrible goal; each media needs adaption. Consistent, simple content formats allow us to do this easily with stylesheets.
Imazen will be releasing everything under the MIT or Apache licenses - you can follow development at github.com/imazen